Before jewels become a girl’s best friend, there needs to be love at first sight. Gielen Trading believes that the visual attraction of products is the most important part of the selling process. Therefore we invest in the best stylists and visual merchandisers. They create, guard and enforce the image of each brand we represent.


Based on their experience and permanent monitoring of customers’ needs, our merchandisers use a wide set of modern presentation tools. As no other, they know the art of translating a solid marketing philosophy into successful visual concepts throughout all our stores.


All aspects of this strategic important part of our business are coordinated by our own, highly trained staff: photo shoots, styling of famous people wearing our brands, creative printing, etc. This professional service offered by Gielen Trading has proven to be a great asset for all shop owners in our network.